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Ideas, Strategies, Tactics and Wonderings from the World of Enrollment

Parent Admission Ambassador Programs - What Really Works

Tom Sheppard 11/30/25 Tom Sheppard 11/30/25

Parent Admission Ambassador Programs - What Really Works

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20 More - Four Holiday Gifts Just For You

Tom Sheppard 11/30/25 Tom Sheppard 11/30/25

20 More - Four Holiday Gifts Just For You

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Hire a Great Enrollment Leader. Your School’s Future May Depend On It.

Tom Sheppard 11/9/25 Tom Sheppard 11/9/25

Hire a Great Enrollment Leader. Your School’s Future May Depend On It.

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Your Competition for Enrollment Is Not the Private Schools on the “Attending Instead” List in Your Board Report.

Tom Sheppard 10/22/25 Tom Sheppard 10/22/25

Your Competition for Enrollment Is Not the Private Schools on the “Attending Instead” List in Your Board Report.

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Competitor #1: Any Organization That Builds Community and Creates ROI

Tom Sheppard 10/22/25 Tom Sheppard 10/22/25

Competitor #1: Any Organization That Builds Community and Creates ROI

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Competitor #2: Educational Models That Customize Education and Redefine “School”

Tom Sheppard 10/22/25 Tom Sheppard 10/22/25

Competitor #2: Educational Models That Customize Education and Redefine “School”

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Competitor #3: Public Magnets That Provide Families with Exactly What They Think They Need

Tom Sheppard 10/22/25 Tom Sheppard 10/22/25

Competitor #3: Public Magnets That Provide Families with Exactly What They Think They Need

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Competitor #4: Vouchers - Yes, the same vouchers that are supposedly an enrollment driver at many private schools

Tom Sheppard 10/22/25 Tom Sheppard 10/22/25

Competitor #4: Vouchers - Yes, the same vouchers that are supposedly an enrollment driver at many private schools

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Facing The Future: Build Your Strategic Plan Like Your Enrollment Matters

Tom Sheppard 10/22/25 Tom Sheppard 10/22/25

Facing The Future: Build Your Strategic Plan Like Your Enrollment Matters

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Facing The Future: Seven Strategic Shifts Private Schools Must Make to Remain Viable

Tom Sheppard 10/22/25 Tom Sheppard 10/22/25

Facing The Future: Seven Strategic Shifts Private Schools Must Make to Remain Viable

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New Family Onboarding: Turning Survival into Belonging

Tom Sheppard 10/6/25 Tom Sheppard 10/6/25

New Family Onboarding: Turning Survival into Belonging

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3 Enrollment Takeaways from EMA #AC25Austin To Consider Now

Tom Sheppard 9/23/25 Tom Sheppard 9/23/25

3 Enrollment Takeaways from EMA #AC25Austin To Consider Now

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We Need to Expand Our Definition of “School” Before It's Too Late

Tom Sheppard 9/23/25 Tom Sheppard 9/23/25

We Need to Expand Our Definition of “School” Before It's Too Late

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A Collaborative Enrollment Director/CFO Relationship is More Essential Than Ever

Tom Sheppard 9/23/25 Tom Sheppard 9/23/25

A Collaborative Enrollment Director/CFO Relationship is More Essential Than Ever

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The Need for ROI Beyond College Placement

Tom Sheppard 9/23/25 Tom Sheppard 9/23/25

The Need for ROI Beyond College Placement

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The Enrollment Season Has Launched - New Ideas to the Parking Lot, Please.

Tom Sheppard 9/9/25 Tom Sheppard 9/9/25

The Enrollment Season Has Launched - New Ideas to the Parking Lot, Please.

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A Great Enrollment Year Awaits - Keep This One for Your Feel-Good File Just In Case…

Tom Sheppard 9/1/25 Tom Sheppard 9/1/25

A Great Enrollment Year Awaits - Keep This One for Your Feel-Good File Just In Case…

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What Does an Enrollment Surge Really Look Like?

Tom Sheppard 8/11/25 Tom Sheppard 8/11/25

What Does an Enrollment Surge Really Look Like?

It doesn’t begin with the admission office.

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We would never pay a commission. Really?

Tom Sheppard 8/5/25 Tom Sheppard 8/5/25

We would never pay a commission. Really?

To pay or not to pay?

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Why Data Driven Decision Making Comes Up Short

Tom Sheppard 7/30/25 Tom Sheppard 7/30/25

Why Data Driven Decision Making Comes Up Short

Make Your Data Work For You.

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