What We Do

20 More Students is an aspiration.

Whether your school is underenrolled, overenrolled, or somewhere in between, the goal is the same: to build a stronger, more strategic enrollment program. Our work certainly involves a lot of planning and strategizing, but mostly its about doing. It’s about doing whatever we need to so your enrollment team fires on all cylinders, your systems function flawlessley, and your school thrives.

Below are some of the offerings we use to create customized, practical, and affordable enrollment solutions for each school with whom we partner. Click on a few to read more. When you’re ready reach out, so we can talk about the fun part — when we roll up our sleeves and optimize your enrollment efforts.

Data, Workflow, and Finance

Enrollment Communication & Workflow Assessment

A clear, documented, and well-executed communication plan is essential for successful enrollment—but many schools lack one. We assess your current workflows, identify breakdowns, and work with your team to build an actionable plan that aligns messaging, improves follow-through, and maximizes engagement from inquiry to enrollment.

Data Integrity & Insights Review

Accurate, accessible data is essential for enrollment success—but too often, it’s incomplete or inconsistent. We audit your systems, assess staff training, and recommend improvements that enhance the quality of your data and the effectiveness of your reporting. The result? Better decisions at every level—from the admission office to the boardroom.

Revenue Optimization Analysis

Tuition, financial aid, discounting, and fees form a complex web that directly affects your bottom line. In collaboration with your CFO and Enrollment Director, we analyze these elements to uncover obstacles to revenue growth—and identify underutilized opportunities to enhance financial sustainability.

Professional Growth and Mentorship

Enrollment Director Mentor

Enrollment drives over 80% of a school’s revenue. Yet many enrollment leaders navigate competing priorities in isolation. We offer confidential, strategic coaching to help them balance institutional demands, build confidence and lead with clarity. An investment in your enrollment leader is an investment in your school's future.

Enrollment Team Member Accelerator

Have an associate or assistant director who’s ready for more — someone with leadership potential and a drive to grow? Invest in their future and accelerate their development. For less than the cost of a single national conference, we’ll work with them over the course of a year to sharpen their skills, guide them through leading a major initiative, and help them grow into their next role. It’s professional development with purpose — and a direct investment in your team’s long-term strength.

School Head Enrollment Thought Partner

School heads wear many hats. Whether you have a background in enrollment or not, we’ll be your thought partner in boosting enrollment—helping you lead confidently, support your team, and engage your board, all while staying true to your strengths, even if enrollment wasn't your past focus.

School Head/Board Enrollment Retreats

The Board and the head of school play a critical role in a school’s enrollment efforts. We create customized retreats to focus on the needs of your Board and head of school, helping everyone to optimize their support for the single most important revenue generation tool in any school.

Programs and Operations

Signature Program Development - to drive enrollment

Many families look for a clear value proposition—but few schools have articulated one that’s compelling, mission-aligned and market-differentiated. We guide your educational leaders, CFO, and enrollment teams through the development and promotion of unique signature programs that resonate with families and strengthen your school’s identity in a competitive market.

Retention Strategy & Re Enrollment Planning

Retaining families is more critical than ever—but many schools rely on reactive measures rather than proactive planning. We evaluate your retention processes, conduct parent interviews and surveys, and assess the reenrollment journey to identify clear, actionable strategies that foster loyalty and minimize attrition.

Early Childhood Enrollment

Early childhood programs often serve as the primary entry point into a school—but their potential is frequently underleveraged. We evaluate your current approach and help craft recruitment strategies tailored to the needs and expectations of early childhood families, setting the stage for long-term enrollment growth.

Immersion

There’s nothing we enjoy more than rolling up our sleeves and working side-by-side with a school’s enrollment team. Our Immersion service places us directly within your enrollment office — whether in person or virtually — to help drive momentum where you need it most. We take on high-priority projects, streamline workflows, and tackle the tasks you simply haven’t had the bandwidth to complete. You tell us what would move the needle — we’ll help you make it happen.

Strategy and Thought Partnership

Strategic Partnership Engagement

A yearlong, fully customized partnership designed to meet your school’s unique enrollment needs. We draw from all of our available services to create a strategic partnership that evolves over time, ensuring sustained progress aligned with your school’s mission and goals.

Discovery

When you’re deep in the enrollment forest, it can be hard to see what’s blocking your path. Our Discovery service provides a fresh perspective — helping you identify what’s standing in the way of growth and prioritize where to focus next. We’ll deliver clear insights and practical recommendations. You decide when to act — and we’ll be ready when you are.

Enrollment Office Visioning & Strategic Planning

Enrollment offices thrive when they have a clear direction. Without it, priorities shift reactively to trends or external pressure. We collaborate with your enrollment team to define a strategic vision and develop the long-term goals and initiatives to realize it—ensuring consistency, focus, and impact.