Strategic Enrollment Management (SEM)

“…a coordinated approach to strategic school administration that integrates admission, financial aid, marketing, educational programming, and student services to achieve sustainable enrollment in both numbers (meeting institutional goals for headcount and revenue) and quality (advancing mission fit, diversity, and long-term student success).”

First introduced in higher ed in the 1970’s and 80’s, the principles of SEM can play a vital role in creating thriving and sustainable schools whose business model is well positioned for navigating the educational, economic, and cultural shifts impacting today’s schools and families.