20 More Ideas, Strategies, Tactics and Wonderings from the World of Enrollment Tom Sheppard 3/3/26 Tom Sheppard 3/3/26 Your enrollment story isn’t written in January. It’s decided between March and August. Read More Tom Sheppard 2/27/26 Tom Sheppard 2/27/26 Spring Enrollment: The second season has begun. Where will we land? Read More Tom Sheppard 2/27/26 Tom Sheppard 2/27/26 Speed Wins in the Spring Enrollment Market Read More Tom Sheppard 2/27/26 Tom Sheppard 2/27/26 The Hidden Enrollment Revenue Window Many Schools Underestimate Read More Tom Sheppard 1/19/26 Tom Sheppard 1/19/26 Vouchers/Universal School Choice Won’t Save Your Enrollment (And It Might Create New Risk) Read More Tom Sheppard 1/15/26 Tom Sheppard 1/15/26 Where have all the 9th grade applicants gone? Read More Tom Sheppard 1/8/26 Tom Sheppard 1/8/26 January is not just an enrollment moment - it’s a head of school leadership moment. Read More Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 Voucher Programs: Financial Risks for Private Schools Continue to Grow Read More Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 A Year of Strategic Wonder: Creating Space for Curiosity in School Leadership Read More Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 Ditch The Enrollment Deposit and Generate Thousands in Revenue Read More Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 Parent Admission Ambassador Programs - What Really Works Read More Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 20 More - Four Holiday Gifts Just For You Read More Tom Sheppard 11/9/25 Tom Sheppard 11/9/25 Hire a Great Enrollment Leader. Your School’s Future May Depend On It. Read More Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Your Competition for Enrollment Is Not the Private Schools on the “Attending Instead” List in Your Board Report. Read More Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Competitor #1: Any Organization That Builds Community and Creates ROI Read More Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Competitor #2: Educational Models That Customize Education and Redefine “School” Read More Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Competitor #3: Public Magnets That Provide Families with Exactly What They Think They Need Read More Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Competitor #4: Vouchers - Yes, the same vouchers that are supposedly an enrollment driver at many private schools Read More Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Facing The Future: Build Your Strategic Plan Like Your Enrollment Matters Read More Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Facing The Future: Seven Strategic Shifts Private Schools Must Make to Remain Viable Read More Older Posts
Tom Sheppard 3/3/26 Tom Sheppard 3/3/26 Your enrollment story isn’t written in January. It’s decided between March and August. Read More
Tom Sheppard 2/27/26 Tom Sheppard 2/27/26 Spring Enrollment: The second season has begun. Where will we land? Read More
Tom Sheppard 2/27/26 Tom Sheppard 2/27/26 The Hidden Enrollment Revenue Window Many Schools Underestimate Read More
Tom Sheppard 1/19/26 Tom Sheppard 1/19/26 Vouchers/Universal School Choice Won’t Save Your Enrollment (And It Might Create New Risk) Read More
Tom Sheppard 1/8/26 Tom Sheppard 1/8/26 January is not just an enrollment moment - it’s a head of school leadership moment. Read More
Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 Voucher Programs: Financial Risks for Private Schools Continue to Grow Read More
Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 A Year of Strategic Wonder: Creating Space for Curiosity in School Leadership Read More
Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 Ditch The Enrollment Deposit and Generate Thousands in Revenue Read More
Tom Sheppard 11/30/25 Tom Sheppard 11/30/25 Parent Admission Ambassador Programs - What Really Works Read More
Tom Sheppard 11/9/25 Tom Sheppard 11/9/25 Hire a Great Enrollment Leader. Your School’s Future May Depend On It. Read More
Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Your Competition for Enrollment Is Not the Private Schools on the “Attending Instead” List in Your Board Report. Read More
Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Competitor #1: Any Organization That Builds Community and Creates ROI Read More
Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Competitor #2: Educational Models That Customize Education and Redefine “School” Read More
Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Competitor #3: Public Magnets That Provide Families with Exactly What They Think They Need Read More
Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Competitor #4: Vouchers - Yes, the same vouchers that are supposedly an enrollment driver at many private schools Read More
Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Facing The Future: Build Your Strategic Plan Like Your Enrollment Matters Read More
Tom Sheppard 10/22/25 Tom Sheppard 10/22/25 Facing The Future: Seven Strategic Shifts Private Schools Must Make to Remain Viable Read More
