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Ideas, Strategies, Tactics and Wonderings from the World of Enrollment

Demonstrating ROI, 9 Trends Threatening Independent Schools, and Disappearing 9th Grade Applicants

Tom Sheppard 5/12/26 Tom Sheppard 5/12/26

Demonstrating ROI, 9 Trends Threatening Independent Schools, and Disappearing 9th Grade Applicants

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The Ninth Grade Signal: What Enrollment Data Is Telling You To Do Next

Tom Sheppard 5/12/26 Tom Sheppard 5/12/26

The Ninth Grade Signal: What Enrollment Data Is Telling You To Do Next

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3 Schools That Demonstrate ROI Beyond the College Matricultation List

Tom Sheppard 5/12/26 Tom Sheppard 5/12/26

3 Schools That Demonstrate ROI Beyond the College Matricultation List

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9 Macro Trends That Threaten The Independent School Model

Tom Sheppard 5/11/26 Tom Sheppard 5/11/26

9 Macro Trends That Threaten The Independent School Model

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What Enrollment Directors Hope Their Trustees Understand

Tom Sheppard 5/2/26 Tom Sheppard 5/2/26

What Enrollment Directors Hope Their Trustees Understand

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3 Essential Enrollment Questions and a Promising Enrollment Tool

Tom Sheppard 4/2/26 Tom Sheppard 4/2/26

3 Essential Enrollment Questions and a Promising Enrollment Tool

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Enrollment Is 70%+ of School Revenue. Why Aren’t We Starting Strategy There?

Tom Sheppard 3/27/26 Tom Sheppard 3/27/26

Enrollment Is 70%+ of School Revenue. Why Aren’t We Starting Strategy There?

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Admitiv - full of promise with the potential to support your enrollment office operations

Tom Sheppard 3/27/26 Tom Sheppard 3/27/26

Admitiv - full of promise with the potential to support your enrollment office operations

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Can You Produce a Comprehensive Predictive Enrollment Report for Your Head of School in 5 Minutes?

Tom Sheppard 3/27/26 Tom Sheppard 3/27/26

Can You Produce a Comprehensive Predictive Enrollment Report for Your Head of School in 5 Minutes?

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If Enrollment Shapes Programmatic Decisions, Is the Tail Wagging the Dog?

Tom Sheppard 3/27/26 Tom Sheppard 3/27/26

If Enrollment Shapes Programmatic Decisions, Is the Tail Wagging the Dog?

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Your enrollment story isn’t written in January. It’s decided between March and August.

Tom Sheppard 3/3/26 Tom Sheppard 3/3/26

Your enrollment story isn’t written in January. It’s decided between March and August.

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Spring Enrollment: The second season has begun. Where will we land?

Tom Sheppard 2/27/26 Tom Sheppard 2/27/26

Spring Enrollment: The second season has begun. Where will we land?

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Speed Wins in the Spring Enrollment Market

Tom Sheppard 2/27/26 Tom Sheppard 2/27/26

Speed Wins in the Spring Enrollment Market

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The Hidden Enrollment Revenue Window Many Schools Underestimate

Tom Sheppard 2/27/26 Tom Sheppard 2/27/26

The Hidden Enrollment Revenue Window Many Schools Underestimate

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Vouchers/Universal School Choice Won’t Save Your Enrollment (And It Might Create New Risk)

Tom Sheppard 1/19/26 Tom Sheppard 1/19/26

Vouchers/Universal School Choice Won’t Save Your Enrollment (And It Might Create New Risk)

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Where have all the 9th grade applicants gone?

Tom Sheppard 1/15/26 Tom Sheppard 1/15/26

Where have all the 9th grade applicants gone?

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January is not just an enrollment moment - it’s a head of school leadership moment.

Tom Sheppard 1/8/26 Tom Sheppard 1/8/26

January is not just an enrollment moment - it’s a head of school leadership moment.

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Voucher Programs: Financial Risks for Private Schools Continue to Grow

Tom Sheppard 11/30/25 Tom Sheppard 11/30/25

Voucher Programs: Financial Risks for Private Schools Continue to Grow

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A Year of Strategic Wonder: Creating Space for Curiosity in School Leadership

Tom Sheppard 11/30/25 Tom Sheppard 11/30/25

A Year of Strategic Wonder: Creating Space for Curiosity in School Leadership

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Ditch The Enrollment Deposit and Generate Thousands in Revenue

Tom Sheppard 11/30/25 Tom Sheppard 11/30/25

Ditch The Enrollment Deposit and Generate Thousands in Revenue

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